Pinheiro, Mourão Raso e Araujo Filho Advogados advised Sociedade Mogyana Exportadora Ltda. in a recent transaction by which Mogyana has sold “Café Barão” trademarks and its assets to Melitta do Brasil Indústria e Comércio Ltda.
Mogyana is headquartered in Piumhi, in the western central region of the State of Minas Gerais, and “Café Barão” has a traditional presence in Minas Gerais and São Paulo. As a consequence of the sale of its assets Mogyana will concentrate its efforts in the sale of raw coffee and in the development of warehouse activities.
Melitta, which has a remarkable presence in the Brazilian market, intends with the acquisition of “Café Barão” to strengthen its presence in the States of Minas Gerais and São Paulo.